Choosing the Right TLD
As of June 2020, there are over 1500 TLDs. This makes the choice of your TLD a little more difficult, but it also opens it up to have a domain name that can be closer to the business or entity that you’re trying to represent. For example, if you’re a designer, you can actually register a domain name with the TLD of .design.
Here’s some information about the TLDs being used today.
Sponsored TLD
Sponsored TLDs have a sponsor that represents a narrow community associated with that TLD. Some examples are .gov, .edu, .mil, so unless you are a part of these organizations/communities, you won’t be using these.
Original TLD
These are some of the first TLDs created, and there are only 3 available for open use as of now, .com, .org, and .net. These are very common and the majority of internet users know them.
If you are able to find the URL you want with one of these TLDs and it is affordable, it’s not a bad idea to buy it. It isn’t very unique but consumers are comfortable with them and know for the most part they can be trusted.
Country/Geographic Code
There are 255 country code TLDs. And yes, that is more than there are countries. Using a country code can be good for local SEO. If you wish to keep your business/website/focus tied to one specific country a country code may be for you.
There are parameters that may exist depending on the country code you would like to use, so be sure to check those out before starting the domain registration process.
Geographic TLDs can be more niche, using city names (.amsterdam) or full country names (.wales), or they can be broader, using a region such as .asia. This further increases the use of SEO and targets specific audiences.
ICANN-era Generic TLD
The ICANN-era Generic TLD is all about what your company is or represents. With options such as .music, .video, .expert, even .mom, the possibilities are almost endless. There are only so many, but the variety is stunning. If you want to make an impression with your URL, this is the kind of TLD you want. People, in general, remember things that are out of the norm and want to know more about them.
While these types of TLDs may be more expensive in some cases, it is worth it to have a unique URL. These are good for businesses who want to show that they’ve kept up with the times and enjoy innovation and new technology. It’s also good for businesses who like to have fun and not be a part of the corporate world that a lot of the population seems to dislike.
When it comes down to your domain registration, in the end, you need what works, what you can afford, and what you feel comfortable with. As you can see each type of TLD has its benefits, and it is up to you to decide which of those benefits is what you are looking for. And if you’re looking for a domain, head over to our optionsand get started with finding your perfect domain.
Since Iholytech Hosting is a domain reseller the available TLDs include: .com, .net, .org, .us, .biz, and .in. For more information, please see Registering a Domain Name.
