What Makes a Great Domain Name?
There are several factors that contribute to a truly great domain name:
- The top-level domain. The TLD is the part of a URL that comes after the actual domain name, such as .com. A good TLD will help to identify your domain and let potential viewers know what to expect.
- Spelling. NO MISTAKES! Before you click yes to purchase your domain, make sure there are no spelling errors. Of course, if your company name or the name you want is misspelled intentionally, that’s fine (but not recommended).
- Memorability. How easy is your domain to remember? Is it short and right to the point or does it drag on and include the full name of your business? Is it unique?
Remember that correctly spelled words are easier to remember. So, it’s important to get your domain spelling right! Limiting your domain to a maximum of three words also makes it easier to remember.
Additionally, the flow of the domain name is a big part of being able to remember it. For example, Inmotionhosting.com is two words, reads easy, and it’s memorable. On the other hand, Inmotionwebanddomainhosting.com would be a lot to remember, has unneeded information, and is too long.
How unique is your domain? How does it look when compared to similar websites, and does it stand out?
Being unique does have its limits though, as you don’t want a domain name that is so unusual that people are confused by it.
