Why is a Great Domain Name Important?
The difference between a great domain name and a not-so-great domain name can make or break your site. Here’s why:
- Increased views. With technology ever-increasing the speed and ease of doing pretty much anything, internet users have to come to love “fast and easy.” When you have a domain that is easy to type and doesn’t take a long time to access, people will be inclined to go to your site. They might not know everything you offer, but they will be intrigued and want to learn more.
- Credibility. Using a good TLD helps lend credibility and recognition to your website. Having a good, descriptive domain name helps to give the sense that if you go to the website, you will find credible and useful information.
- Branding. Think of a website as your online body. It has all the important parts and information that you show to the world. If a website is your body, then a domain is your identity. It is what people know you by, and you don’t want an identity that misrepresents who you are. Before you complete your domain name registration you want to be sure that what you are choosing best represents your company. This reinforces your brand, its memorability, and legitimacy.
